How to Create Shampoo Labels for Your Brand (Step-by-Step Guide)

Creating your own shampoo labels is one of the most important steps in building a professional product. Whether you’re launching a handmade range, starting a cosmetic brand or labelling salon products, your labels need to look great, last in wet conditions and clearly communicate your product.

This guide walks you through the full process of creating shampoo labels, from choosing the right size to printing and applying them. For a full overview, visit our Shampoo Labels page.

Step 1: Choose Your Shampoo Packaging

Before designing your label, decide how your shampoo will be packaged. This will influence both the size and shape of your label.

• Bottles (most common)
• Refill pouches
• Sample sachets
• Travel-size containers

Each packaging type has different label requirements, so it is important to define this first.

Step 2: Measure Your Label Area

Measure the flat or usable space on your packaging carefully. Avoid wrapping labels too far around curved bottles, as this can cause lifting or creasing.

Popular shampoo label sizes include:

• 64 x 38mm Labels – ideal for standard shampoo bottles
• 80 x 40mm Labels – slightly wider for stronger branding
• 99 x 68mm Labels – great for larger bottles or premium designs

For a full breakdown, read our Shampoo Bottle Label Sizes Guide.

Step 3: Design Your Shampoo Label

Your label design should clearly communicate your product while reflecting your brand identity.

Focus on including:

• Product name (e.g. Hydrating Shampoo)
• Hair type or benefit (dry, oily, volumising)
• Key ingredients or scent
• Brand name and logo

Keep your layout clean and easy to read. For inspiration, explore our Shampoo Label Design Ideas.

Step 4: Choose the Right Label Material

Shampoo labels need to be durable, especially in wet environments like bathrooms and salons.

• Choose waterproof materials for bottles used in showers
• Consider oil-resistant options for ingredient-heavy formulas
• Select Matt or gloss finishes based on your brand style

Learn more in our Best Materials for Shampoo Labels guide.

Step 5: Print Your Labels

Once your design is ready, you can print your labels using an inkjet or laser printer.

• Print at home for flexibility and smaller runs
• Use high-quality settings for the best results
• Test print before committing to a full sheet

A4 label sheets are ideal for small businesses as they allow you to print only what you need.

Step 6: Apply Your Labels

Applying your labels correctly is key to achieving a professional finish.

• Clean and dry the surface before applying
• Apply labels slowly to avoid air bubbles
• Use consistent placement across all products

Taking your time during application can significantly improve the final look of your products.

Final Thoughts

Creating your own shampoo labels gives you full control over your branding, design and production. By choosing the right size, material and layout, you can create labels that look professional and perform well in real-world conditions.

Next, explore creative inspiration in our Shampoo Packaging Ideas article, or return to our Shampoo Labels page to browse sizes and materials.