Best Materials for Jam Jar Labels
Choosing the right material for your jam jar labels is just as important as selecting the right size. The material you choose affects how your labels look, feel, and perform in real-world conditions such as handling, storage, and refrigeration.
In this guide, we’ll break down the best materials for jam jar labels and help you choose the right option for your needs.
Matt Paper Labels
Matt labels are one of the most popular choices for jam jars, especially for homemade and artisan products.
- Smooth, non-gloss finish for a clean look
- Easy to write on for small-batch production
- Ideal for traditional or rustic branding
Matt labels work well with a wide range of sizes, including 64 x 38mm labels and 99 x 68mm labels.
Waterproof Labels
If your jam jars are stored in fridges or handled frequently, waterproof labels are a great option.
- Resistant to water and condensation
- Durable under regular handling
- Maintains appearance over time
Waterproof labels are particularly useful when using larger formats such as 99 x 139mm labels or wraparound options like 200 x 144mm labels.
Kraft Labels
Kraft labels are perfect for creating a natural, handmade feel.
- Brown, textured appearance
- Great for farm shops and artisan brands
- Works well with simple, minimal designs
They pair particularly well with lid labels such as 45mm round labels for a cohesive rustic look.
Choosing the Right Material for Your Use Case
The best material depends on how your jam jars will be used and stored.
- Homemade or gifting – Matt paper labels for a classic finish
- Retail or chilled storage – Waterproof labels for durability
- Artisan or farm shop products – Kraft labels for a natural look
Combining Material with Label Design
Your material choice should complement your overall label design.
- Matt labels suit clean, traditional designs
- Kraft labels enhance rustic and organic branding
- Waterproof labels support premium, long-lasting finishes
Matching your material to your design style helps create a more cohesive and professional product.
Durability Considerations
Think about how your labels will be used over time.
- Will the jars be refrigerated?
- Will they be handled frequently?
- Will they be exposed to moisture?
If the answer is yes to any of these, waterproof labels are often the best choice.
Get Started with the Right Labels
The right material can elevate your jam jars from simple packaging to a professional, high-quality product. Whether you prefer the clean look of Matt labels, the durability of waterproof options, or the rustic charm of kraft, there’s a solution to suit every style.
Explore all options on our jam jar labels page.
For sizing guidance, you can also read our jam jar label size guide or get inspiration from our jam jar label ideas.