Best Materials for Shampoo Labels (Waterproof & Durable Options)
Choosing the right material for your shampoo labels is just as important as choosing the right size. Shampoo products are used in wet environments, handled frequently and often exposed to oils, meaning your labels need to be durable, waterproof and long-lasting.
This guide covers the best materials for shampoo labels across all packaging types, including bottles, refill pouches and sachets. If you are still deciding on sizing, read our Shampoo Bottle Label Sizes Guide, or visit our main Shampoo Labels page.
Why Material Choice Matters for Shampoo Labels
Unlike many other products, shampoo labels need to perform in challenging conditions. A poor material choice can lead to peeling, smudging or fading over time.
- Exposure to water and humidity
- Contact with oils and ingredients
- Frequent handling in bathrooms or salons
- Temperature changes
This is why selecting the correct label material is essential for maintaining a professional look.
Waterproof Label Materials
For most shampoo products, waterproof labels are the best choice. These are designed to resist moisture, making them ideal for bathroom environments.
When combined with the right printer and ink, waterproof labels can maintain their appearance even after repeated use.
- Suitable for bottles stored in showers
- Resistant to splashes and humidity
- Maintains print clarity over time
Popular sizes for waterproof shampoo labels include 64 x 38mm labels and 99 x 68mm labels, which provide enough space for branding and product details.
Oil-Resistant Labels for Cosmetic Products
Many shampoos contain oils or conditioning ingredients that can affect label performance. Oil-resistant materials help prevent staining, smudging or breakdown over time.
This is particularly important for:
- Argan oil shampoos
- Coconut-based formulas
- Salon-grade products
If your product contains oils, it is worth choosing a more durable material to ensure your labels remain clean and readable.
Matt vs Gloss Finishes
The finish of your label affects both the look and feel of your product.
Matt Labels
- Soft, non-reflective finish
- Easy to read in all lighting conditions
- Popular for natural, organic and minimalist brands
Gloss Labels
- Shiny, reflective surface
- Enhances colour vibrancy
- Often used for bold or premium designs
Both finishes can be used for shampoo labels, depending on your brand style. You can explore design approaches in our Shampoo Label Design Ideas article.
Materials for Different Packaging Types
Your packaging format can influence which material works best.
Shampoo Bottles
Waterproof and durable materials are essential due to constant exposure to moisture.
Refill Pouches
Flexible packaging may require labels that adhere well to slightly uneven or soft surfaces.
Sachets & Samples
Smaller formats can use standard materials, but durability is still important if the product is handled frequently.
Choosing the Right Material for Your Brand
When selecting your label material, consider:
- Where the product will be used (bathroom, salon, travel)
- Whether it will be exposed to water or oils
- Your brand style (natural, luxury, bold)
- How long the label needs to last
If you’re creating a full product range, consistency across materials can help strengthen your branding.
Final Thoughts
The best shampoo label material is one that balances durability, appearance and practicality. Waterproof and oil-resistant options are usually the safest choice, especially for products used in wet environments.
Next, learn how to build your brand with our small business guide, or explore creative inspiration in our Shampoo Packaging Ideas article.
To browse all sizes and materials, visit our Shampoo Labels page.